Objective and Scope:
The client, a US-based corporate law firm, sought Benori’s support to profile private equity firms and competitor law firm executives to understand the following:
- Overview of their position, roles, and responsibilities in their current organization, along with the area of expertise and practice
- Coverage of key activities in which the executives participated, including speaking engagements, panel discussions, conferences attended, media appearances, and others
Approach:
The study was conducted through extensive secondary research and focused on gathering information about executives at private equity firms. We explored the company websites, LinkedIn profiles, paid databases, and other credible secondary sources to gather insights on the executives. The information was collated through desk research and consolidated to generate relevant insights.
Impact:
The research supported the client in:
- Identifying the key domains and practice areas that are crucial in propelling the business forward
- Targeting events and platforms that can be leveraged for professional engagements, where the firm can present its opinion on the relevant subject matter and expand its network