Objective and Scope:
The client, a consulting company, wanted to assess cities that have the potential of becoming the next information technology or business process management (IT/BPM) hubs of India. The client sought Benori’s support in understanding:
- Cities’ attractiveness to set up offices or businesses
- Challenges faced by current companies in terms of regulations, talent acquisition, and infrastructural requirements
- Availability of skills and talent needed to bridge the skill gaps in the industry
Approach:
We conducted extensive secondary research to identify the potential 25 cities. We benchmarked these cities across parameters such as demographics, talent availability, infrastructure, social and business environments, challenges, and growth drivers. Further, in-depth primary interviews with corporate leaders, business process outsourcing (BPO) center heads, recruitment agencies heads, real estate consultants and professionals, and college graduates were conducted to understand their perspective on the growth prospects of the city.
Impact:
The research helped the client in:
- Understanding the nuances of each city in terms of skills and infrastructure they could potentially offer to an IT or a BPM company that wishes to set up its office (entering India or expanding to these cities)
- Benchmarking the shortlisted cities based on talent-skills, cost (talent, real estate), infrastructure, business environment, and quality of life aspects
