Objective and Scope:

The client, a leading online retailer of innerwear, wanted to understand customer preferences and experiences during the innerwear buying journey. For this, it sought Benori’s support in conducting a customer perception survey to understand:

• The general perspective, in terms of color, pattern, fabric, and occasion, of Indian women for buying lingerie
• The buying preferences of women at a city-wise and regional level

Approach:

We conducted a detailed survey of customers to understand their buying preferences and expectations related to value-additions or extras from their preferred lingerie brands. The insights were presented in the form of infographics.

Impact:

The insights from the study and the infographics helped the client in:

• Highlighting fun facts regarding customer preferences for buying innerwear in India 
• Educating customers and influencing their future buying behavior