Objective and Scope:
The client, a leading chemical manufacturer, sought to penetrate India's engineering plastic landscape. For this, it wanted Benori’s assistance in conducting a study on the engineering plastics market in India with a focus on the following:
- Understanding the market landscape and growth prospects, import analysis, and product pricing
- Understanding the value chain of end-use industries
- Profiling key competitors, evaluating factors such as revenue, manufacturing sites, product range, distributors, and primary customers
- Identify key trends, growth drivers, challenges, localization efforts, recent developments, growth opportunities, and detailed usage scenarios for the target product within each application area
Approach:
Our approach involved gathering insights about the target product and its demand markets. This involved leveraging various sources, including free and paid EXIM databases, industry reports, articles, and blogs. From this data, we developed a market-sizing model and conducted value chain and competitor assessment. Additionally, interviews with several distributors and industry experts gauged the prospects and competitiveness among the players.
Impact:
The research helped the client in:
- Understanding the market dynamics and future growth prospects for engineering plastics
- Knowing market players, their initiatives, and targeted customers
- Developing their strategies for business expansion and tapping new revenue streams
