Objective and Scope:

​The study's objective was to evaluate the market potential for camel milk and related products within the domestic market and identify opportunities for export expansion. The research assessed consumer preferences, market trends, and product development prospects to support strategic decisions on new market entries and business growth.

Approach:

We conducted desk research to analyze the market trends, trade data, and growth potential across key global markets. We then conducted a consumer survey in the country to capture preferences and purchasing behavior.  All insights were validated and triangulated through expert consultations with industry stakeholders, including producers, distributors, and nutrition specialists. This triangulation method comprehensively provided a holistic view of demand, product potential, and strategic directions for market expansion and exports.

Impact:

The research helped the client gain actionable insights into consumer behavior, emerging product demand, and export-friendly markets, including China, the United States, and Europe. It highlighted marketing and distribution strategies, such as modern trade activation and product diversification, enabling the client to position their brand effectively for growth and capitalize on domestic and global opportunities.